Video Sharing sites and your business

January 18, 2008

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So you know about You Tube and Google Video and maybe three or four other sites that will let you post your videos for free?. Now let’s ad to the mix with the Social Networking sites like MySpace and Facebook to name a few and soon the numbers start to swell to over a hundred. These sites are often categorized into different arenas based on usage of the content and the services they provide such as user generated, video sharing web sites, video sharing platform / white label providers and web based video editing.

The landscape on these sites continues to ebb and flow like the tides and as the New Media Generation continues to evolve, new names will pop up and some businesses will be swallowed by the larger video fishes of the media ocean. Some will survive, as You Tube was purchased by Google last year and thrives. Some will die and some will morph into other businesses or be bought and merged into existing service providers.

Last year’s big buzz of course was You Tube…..right now all the talk is centered on another shake-up in the developing video sharing sites. One of the originators of the user generated content form Revver Video may be going through some changes.

It appears the Revver had an executive shake-up in December 2006 that resulted in two of its three co-founders, Ian Clarke and Oliver Luckett, along with some of the support staff, leaving. There is speculation now regarding the site’s well being and it is being fueled by the rumored departure of their CEO Steven Starr. This could very well signal trouble for the video-sharing site. Some have even speculated that Revver would be taken over by Live Universe. “Los Angeles-based LiveUniverse is run by MySpace founder Brad Greenspan. Though its flagship site is the somewhat obscure LiveVideo, the company would add Revver to its network of video sites.”

Revver has had problems with attracting the kind of traffic that You Tube enjoys. It is one of the first sites that took on the revenue-sharing model. Will it be able to continue in its current model if it continues to lack in traffic or if its CEO departs?

With the recent inclusion of ad-sharing revenue models, this year will prove even more difficult for video-sharing sites to compete with the like of You Tube. Guba is another video-sharing site that has seen some execs leave, in this case to start their own video-sharing site and .

Whatever the outcome, you can be sure the Virtual Interactive and the good folks over at Get Found Now will be right in the thick of things. When it comes to promoting your business or products, Video Sharing Sites can add real buzz to your business with very little impact on your bottom line. The key here is keeping track of who does what and when in the over all landscape of the Web 2.0 , Social Networks and New Media world. You can rest assured that when it comes to any thing Video related we are on top of it. This is the marketing edge that separates us from our competitors and that our customers have come to expect and where we will consistently deliver on.